In 2007, the Oxford English Dictionary dubbed “locavore” the word of the year:
The “locavore” movement encourages consumers to buy from farmers’ markets or even to grow or pick their own food, arguing that fresh, local products are more nutritious and taste better. Locavores also shun supermarket offerings as an environmentally friendly measure, since shipping food over long distances often requires more fuel for transportation.
(This is a quote from the Oxford University Press blog; the online 3rd edition of the OED that Harvard has still hasn’t included the term, so I can’t give you their precise definition.)
I got another one for you, that I coined this weekend during a discussion with a friend: mediocrevore. Definition: A person who wants to eat local, organic food that is produced sustainably and without abusing farm workers, but about half the time is too busy and lazy and just grabs whatever is inexpensive and/or convenient.
I think this has the potential to really take off! Please feel free to use it and tell any foodie or writer (prosie?) friends about it–ideally, with a link back here.