Because of things like this:
And because when I posted this:
IKEA! I’m going to a store called IKEA! And suddenly I’ve found, how beautiful a sound can be! IKEA! Say it loud and there’s music playing; say it soft and it’s almost like praying … I’ll never stop saying IKEA!
One of my friends responded with:
Shall I compare thee to IKEA?
Thou art closer than the nearest IKEA (Stoughton?) and yet,
IKEA is chock-full of compelling bargains with funny names.
So long as men can breathe or eyes can see,
Apples to oranges will this comparison be.