You may have seen this graph that’s been making the rounds, on how prices for necessities have risen while those for luxuries have fallen.
From the New York Times article:
Since the 1980s, for instance, the real price of a midrange color television has plummeted about tenfold, and televisions today are crisper, bigger, lighter and often Internet-connected. Similarly, the effective price of clothing, bicycles, small appliances, processed foods — virtually anything produced in a factory — has followed a downward trajectory. The result is that Americans can buy much more stuff at bargain prices.
Here’s what popped out at me: toys. It wasn’t on my radar before I became Miss Conduct, but every year I can count on a handful of letters–usually around Christmas, but some timed to birthdays or graduation/wedding season, like now–from parents whose own parents go overboard on gift-giving. I’m not the only one–addressing the issue has become something of a cottage industry at the NYT.
The above graph makes it so vividly clear why this happens. The highest increases have been in education and child care costs–that’s what your parents hear you complain about, or know that you worry about even if you don’t complain. And they might not be in a position to do anything about that. But toys! They can give toys! And such a bargain–you can’t afford not to buy them at these prices, really.
Because that’s what’s hard to break your mind from, that stubborn insistence that the economic conditions of your childhood were the “real” ones, and any subsequent change is a mere epiphenomenon to be exploited or ignored, but not actually adjusted to as though it were the new state of things. If toys were expensive and rare in your childhood and now they are plentiful and cheap, you do what people do in times of temporary plenty: you splurge and binge and give and hoard.
I have a tendency to do it with clothes, myself. As a lower-middle-class child in the 1970s, to paraphrase Woody Allen, my clothes were ugly and I had so few of them! Now I live in the age of Zara and 6pm and eBay, yet I’m still afflicted with the fear that this grey v-necked cardigan at a reasonable price might be the last grey v-necked cardigan at a reasonable price I ever see, so I had better buy it. And maybe get one in black and burgundy too, just in case. You never know–tomorrow everything could be made out of scratchy polyester and cost a month’s allowance again!
It doesn’t feel stupid, which it is. It feels wise. That’s the problem.